• Marketing Manager, Journals

    Location UK-LND-London
    Posted Date 1 week ago(5/17/2018 11:47 AM)
    Req #
    # Positions
    Sales & Marketing (UK) - Journals Marketing
  • Overview

    Do you want to be part of a creative, dynamic marketing team that has a global impact? SAGE Publishing is seeking a Marketing Manager to join our fast-paced Journals Marketing Team. We promote over 1000 journals using the full range of marketing channels to reach authors and readers all around the world.

    If you’re passionate about the importance of academic and scientific research; understand the value that effective marketing has; and want to progress your career in a progressive and innovative environment then read on…..


    Essential Job Functions & Responsibilities

    • Using sound business judgement and strategic thinking will be key to producing objectives-focused global marketing plans at both discipline and title level.
    • Digital marketing is at the heart of our team: this role will involve developing innovative digital multichannel campaigns to fulfil journal objectives, using email marketing, pay per click, banner advertising, and social media.
    • You will use creative flair to write imaginative copy for print and digital campaigns.
    • You will manage a mix of offline and online promotion to effectively represent SAGE and your journals at relevant international conferences.
    • Managing relationships with our external stakeholders is a key part of what we do. This role requires effective communication at all levels; with editors, societies and authors to maximize marketing opportunities, advise on best practice and marketing trends, and support publishing contract renewals.
    • Confident communication and the ability to present key findings and advise on future strategies will be an important part of the role. You will be required to attend editorial board meetings to showcase completed marketing activity and present future plans.
    • Prepare and manage the annual budget for your list.
    • Delegate relevant tasks to Journals Marketing Assistants.
    • Develop the marketing story for tender documents and present as part of a pitch team to win new business.
    • Take a strategic lead in department level projects and initiatives.
    • Monitor and analyse campaign effectiveness and apply findings to inform future strategies using a number of online analytical tools such as Google Analytics.
    • Monitor competitor activity to feed into overall business intelligence.
    • Build successful working relationships with a range of stakeholders from across the global business including colleagues in editorial, marketing services, web, production, and library marketing teams.


    Qualifications & Education

    • Degree-level academic qualification or professional equivalent + 2-3 years minimum marketing experience.
    • Ideally holds a marketing qualification (CIM or IDM)

    Language, Reasoning, Analytical & Mathematical Skills

    • You won’t be phased by working independently and are a highly motivated self-starter who is creative, innovative and a natural problem solver.
    • You aren’t afraid to challenge process and confidently suggest alternatives leading to the most effective results based on tried and tested marketing techniques.
    • You’re passionate about the power and influence of marketing.
    • You have excellent communication skills which are the bedrock of building and maintaining effective stakeholder relationships.
    • You have the ability to communicate confidently to get your message across and influence at all levels from assistant through to senior management positions.
    • You know how to organise your workload and prioritise whatever’s thrown at you.
    • A high degree of literacy, accuracy and attention to detail necessary.
    • You know your way around the Word, Excel, Outlook and PowerPoint essentials. If you have experience of Google Analytics, Google Adwords, Facebook advertising, and/or Hootsuite that would be a bonus.
    • You’re energised and enthusiastic, and bring a positive attitude to your work.


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