Senior Marketing Communications Executive (Open Access)

Location UK-LND-London
Posted Date 1 week ago(3/13/2018 11:06 AM)
Req #
# Positions
Sales & Marketing (UK) - Marketing Open Access


The Senior Marketing Communications Executive is responsible for end-to-end email marketing including developing, managing, implementing, analyzing, and reporting on campaigns in conjunction with Open Access Marketing Managers. This position is expected to ensure that direct marketing email campaigns are completed accurately and on time. This role requires a high level of attention to detail, excellent communications skills, and the ability to build constructive working relationships with a range of stakeholders. This position also manages and develops two direct reports.

Essential Job Functions & Responsibilities

The job functions include, but are not limited to, the following:

  • Implement innovative, high-quality email campaigns that can be proven effective based on division standards and drive journal goals including submissions, citations, and visibility
  • Write engaging content for campaigns that support business objectives and adhere to established brand guidelines, voice, and best practices
  • Build campaigns in Dreamweaver using existing HTML template library
  • Conduct list research and provide specific and detailed audience recommendations
  • Work with Marketing Managers and other key stakeholders to define and agree on campaign briefs
  • Build accurate recipient lists from in-house database tools
  • Proofread and fact check content of all campaigns prior to launch
  • Utilize Adestra and internal systems to execute email campaigns
  • Manage email campaign schedule to ensure that all campaigns are deployed by deadline
  • Provide ongoing status on marketing communications schedule to Marketing Managers and other stakeholders
  • Analyze email campaign metrics and recommend improvements based on previous campaign performance and best practices
  • Identify and run tests to validate effectiveness of new approaches
  • Coordinate acquisition of external email lists
  • Contribute to strategy for key titles and complex campaigns
  • Monitor key competitor marketing activity and make recommendations based on findings
  • Carry out additional project work and marketing activities as required to support the goals of the Marketing Department as needed
  • Manage and develop two direct reports
  • Contribute to hiring and training of new staff

Qualifications & Education

Any combination equivalent to, but not limited to, the following:

  • B.A. degree, preferably in Marketing, Communication, Advertising, English, or a related field
  • 3 - 5 years in a marketing role, which encompasses experience of email marketing including copywriting, utilizing email campaign software to execute campaigns, and building lists from databases
  • Demonstrated project management skills, including planning, scheduling, and problem solving skills
  • Excellent written and oral communication skills
  • Experience writing and editing copy
  • Ability to conduct logical analysis of marketing activities
  • Ability to work effectively in a team
  • Demonstrated leadership exeperience
  • Working knowledge of Microsoft Office programs
  • Experience with Dreamweaver and/or HTML

Language, Reasoning, Analytical & Mathematical Skills

Any combination equivalent to, but not limited to, the following:

  • Ability to write engaging, grammatically correct copy
  • Ability to proofread
  • Effective verbal and written communication skills
  • High level of accuracy and attention to detail
  • Ability to read, analyze and interpret concepts, documents, diagrams, etc.
  • Ability to maintain confidentiality and work with diplomacy
  • Ability to set and follow through with priorities
  • Ability to plan and manage multiple projects and effectively multitask
  • Ability to effectively manage time to meet deadlines and work professionally under pressure
  • Ability to foresee trends, situations, or problems
  • Reasoning/problem solving ability
  • Ability to analyze data
  • Ability to work with constant interruptions



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